Audience planning
Use customer context, approved audience packs and targeting controls.
Facebook and Instagram Advertising
Coordinate Facebook and Instagram Ads in One Campaign Workflow
Plan audiences, choose eligible placements, review visual creative and compare delivery across Facebook and Instagram without treating either channel as a guaranteed result.
Business benefits
Bring the important campaign decisions into one place.
Use the supported workflow to plan carefully, connect eligible assets, monitor delivery and relate campaign activity to meaningful outcomes.
- Use Facebook, Instagram or combined eligible placements
- Review image, video and carousel previews
- Keep service fees separate from Meta media spend
- Measure results and lead status in one workflow
Connected capabilities
What supports this solution.
Creative and publishing
Prepare creative, connect assets and follow controlled approval and publishing.
Performance and quality
Review delivery metrics and the status of attributed leads where configured.
Artera AdLive brings campaign planning, Meta asset connection, creative tools, performance analytics and lead-quality workflows together in one platform.
The campaign workflow supports Facebook, Instagram or combined placements, subject to connected and eligible business assets.
You describe your business and ideal customer, review suggested inputs and generate a plan based on approved audience packs before continuing the campaign workflow.
Lead-quality workflows support attribution and statuses such as qualified, won and lost, using permitted WhatsApp, spreadsheet and manual-update paths.