Audience planning
Use customer context, approved audience packs and targeting controls.
Facebook Advertising
Plan and Manage Better Facebook Ad Campaigns
Use guided campaign creation, audience planning, creative previews and performance reporting for your Facebook advertising workflow.
Business benefits
Bring the important campaign decisions into one place.
Use the supported workflow to plan carefully, connect eligible assets, monitor delivery and relate campaign activity to meaningful outcomes.
- Create lead, traffic, awareness, engagement or sales campaigns
- Connect and select a Facebook Page
- Use image, video or carousel formats
- Review performance and lead outcomes
Connected capabilities
What supports this solution.
Creative and publishing
Prepare creative, connect assets and follow controlled approval and publishing.
Performance and quality
Review delivery metrics and the status of attributed leads where configured.
Artera AdLive brings campaign planning, Meta asset connection, creative tools, performance analytics and lead-quality workflows together in one platform.
The campaign workflow supports Facebook, Instagram or combined placements, subject to connected and eligible business assets.
You describe your business and ideal customer, review suggested inputs and generate a plan based on approved audience packs before continuing the campaign workflow.
Lead-quality workflows support attribution and statuses such as qualified, won and lost, using permitted WhatsApp, spreadsheet and manual-update paths.